Sharwanand’s Sankranti romantic comedy Nari Nari Naduma Murari has officially locked its digital premiere on Amazon Prime Video, with streaming set to begin on February 4, 2026—just three weeks after its theatrical release on January 14, 2026.
Directed by Ram Abbaraju (known for the hit Samajavaragamana), the film emerged as a solid performer in the competitive Sankranti 2026 lineup, holding its own against biggies like Prabhas’ The Raja Saab, Chiranjeevi’s Mana Shankara Vara Prasad Garu, Ravi Teja’s Bhartha Mahasayulaku Wignyapthi, and Naveen Polishetty’s Anaganaga Oka Raju. It delivered decent box office returns with a blend of humor, family sentiment, romantic confusion, and light-hearted chaos, earning positive word-of-mouth for its entertaining vibe and Sharwanand’s charming lead performance.
Amazon Prime Video acquired the digital streaming rights and announced the date via official social media channels, teasing: “Inviting you to the union of love, lies and a lot of confusion. Naari Naari Naduma Murari On Prime, Feb 4.” The film will stream in its original Telugu version, with dubbed options in Tamil, Hindi, Kannada, and Malayalam, expanding its reach across India and over 240 countries/territories worldwide.
Key Details & Context
- Theatrical Performance: Released during Makar Sankranti, it sustained a respectable run amid multi-film competition. While not a massive blockbuster, it garnered decent collections and audience approval for its feel-good, confusion-driven plot centered on love, misunderstandings, and comedy.
- OTT Window: The quick ~3-week shift from theaters to streaming is notably short for a successful Sankranti release. Industry norms for Telugu hits often allow 4–6+ weeks of exclusive theatrical run, especially when collections remain steady. This accelerated timeline has sparked debate among fans and observers.
- Fan & Industry Reaction: The announcement triggered mixed responses. Many welcomed the early home viewing opportunity, but a section of netizens expressed backlash, arguing it shortchanges theaters and undervalues the film’s theatrical momentum. Some called it a “shock” given ongoing screenings, raising broader questions about shrinking theatrical-to-OTT windows in Telugu cinema—driven by digital rights deals, post-pandemic viewing habits, and platform strategies to capitalize on festive buzz.
- Nuances & Implications: Shorter windows benefit audiences craving convenience but risk alienating cinema loyalists and impacting future box office strategies. For Sharwanand, it extends the film’s visibility post-theatrical phase. Prime Video’s multi-language push positions it for pan-India appeal, similar to recent Telugu successes on OTT.
- Cast Highlights: Sharwanand leads, supported by Samyuktha (likely in a key role), Sakshi Vaidya, and others. The U/A-certified film (runtime ~145 minutes) emphasizes comedy and romance without heavy drama.
No official trailer or additional details from the makers beyond the announcement, but Prime Video’s promo highlights the film’s chaotic, fun energy. Fans can mark February 4 on their calendars for a home binge of this Sankranti entertainer.
Stay tuned for any last-minute updates from Amazon Prime Video or the team—early access could depend on final compliance checks. Will this quick OTT jump set a new precedent for 2026 Telugu releases? The conversation continues!